How to create a full-funnel LinkedIn strategy for B2B Paul Slack posted on the topic

Like sales, you start by attracting many candidates, then narrow down as they learn about you, apply, interview, and get offers. Instead of funnel “attract, engage, convert”, a flywheel goes “attract, engage, delight”. All those resources go to waste if that’s your end goal.

Both big jewelry brands and small makers know that the online jewelry market is incredibly competitive.… Fashion brands are masters at the art of storytelling. Top marketing teams and strategists know the difference between content volume and content value—it’s not just… Content marketing has always played a defining role in how consumers interact with brands. Fashion brands can’t afford to put all their marketing eggs in one basket.

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This allows you to generate revenue from prospects you’ve nurtured through your pipeline. The bottom of the sales funnel is important because this is the stage in which prospects become customers. At this stage, the prospect knows about your company and has already considered making a purchase. Bottom-of-funnel marketing, sometimes referred to as the conversion funnel, is the part of your interaction with a potential customer in which you (hopefully) close the sale.

• We’ll also review how to calculate the funnel conversion rate and important metrics to track customers’ actions and behaviors through the funnel.
• These are people already familiar with your company and evaluating solutions.
• Describe how the role impacts the organization and highlight what makes your company culture unique.
• At this stage in the process, the goal is to educate your audience, help them understand any pain points they might have and cover some more general, high-traffic topic areas.
• This includes sourcing candidates from your talent pool, filtering and screening, conducting interviews, making hiring decisions, extending offers, and onboarding.
• When setting goals, start with reach and engagement rather than revenue.

Sunshine Craft Co. is a creative hub that offers a wide range of workshops, tools, and resources for any craft project to inspire creativity and community engagement. She worked as a top of funnel graphic designer before starting her own business. Amy Guerrero is an Arts and Crafts Specialist and the Owner of Sunshine Craft Co., a crafting studio based in Phoenix, Arizona. We’re partnering with Recruitics to address these very challenges and help restore trust from the start of the hiring process.” AdaptiveApply is an AI-driven application designed to dynamically adjust questions, length, and flow based on job type and performance data. He has written for brands such as Homebase, GaggleAmp, Ongig, Bonusly and more.

Top of Funnel: How Does AI Improve Awareness and Lead Capture?

At the middle-of-funnel stage, the lead listens to the brand, stays connected with them through trial and email subscription, and is aware of the products to some extent. At this stage, customers spend time viewing various online products and sites to decide what works best for their needs. Customers are converted when they move from the top to the bottom of the funnel. Visually, the conversion funnel is typically depicted as a wider funnel at the top and narrowed at the bottom.

Brand teams may need to understand reach, impressions and share of voice. Once you understand your audience, define what the flywheel needs to achieve for the business. They also give you a clearer view of where social can influence the customer journey, from first discovery to post-purchase conversations. A stronger social media marketing funnel starts with better listening.

Top of Funnel Channels and Content Types

At the top-of-funnel, you track impressions, reach, CTR, and engagement to measure visibility and brand recall. The difference in audience and its intent also translates into the distinction in content they’re shown or the tactics used. These are people already familiar with your company and evaluating solutions. In contrast, lower‑funnel focuses on a narrow, high-intent audience. In contrast, the lower funnel focuses on converting warm leads into paying customers.

The customer journey complements the conversion funnel and helps the growth team understand the different ways customers interact with the product. This new device-spanning purchase journey is a common way to buy, but it’s also impossible to track under the standard cookie-based tagging that most brands still rely on to measure conversions. The recruitment funnel is a blueprint that guides the hiring process and helps recruiters track the progress of applicants. Before diving into tools, it helps to understand the baseline.

Template 7: Recruitment Funnel Presentation PowerPoint Example

In simple terms, it’s what brings potential customers to the door. Lower funnel focuses on converting high-intent leads into customers using personalized content, retargeting campaigns, email marketing, loyalty programs, and trust-building tactics. In this guide, we’ll break down those differences, with real examples to show how smart marketers tailor each stage effectively. Since you’ve been doing a great job so far at staying visible and educating them about how your company can help, you’re on the short list of people to reach out to or they are at least receptive to taking your call. In this post, we’ll muddy the waters even further by defining our own take on the funnel stages, a bit duplicative, but nonetheless valuable as it helps us get on the same page with prospects and customers who may read this post. My goal is to get my readers to purchase my recommended products so I can make a commission.

Brand trust is higher on Reddit

In this article, we'll break down the conversion funnel framework (including ToFu, MoFu, and BoFu), the metrics that matter at each stage, and tactics to move more prospects toward purchase. A conversion funnel maps this multi-touch journey from awareness to purchase, helping you identify where prospects drop off and optimize each stage to improve conversion rates. Cookie-based tagging has no way to track these valuable conversions back to their source. Google’s own advertising tools underreport YouTube’s true marketing impact by 70% or more, a Haus Research study found. As a result, redditors trust the brands they see on the platform more. 450M+ people visit Reddit weekly,1 and 90% of them trust the platform to learn about new products and brands.2 Reddit Ads can help turn their interest into sales for your business.

Template 6: Discover Reach Act Convert Recruitment Funnel with Icons

Tactics like retargeting ads, personalized email flows, and high-intent content make this stage one of the most critical in your entire strategy. Good lower funnel marketing can also help keep cost per acquisition (CPA) low by converting existing interest rather than chasing new traffic. Below is an example of BOFU content in action, a sales planning software listicle from Pipedrive designed to capture high-intent leads. It’s the conversion funnel marketing that prompts them to click the ‘buy’ button. They’d know your brand and your products, but may hesitate to buy. If all or most of your marketing content or paid media is about awareness, you’ll have a very hard time convincing leads to convert.

Build frictionless content that matches platform intent, and remember that buyers often move through all three within minutes. The 2026 State of Social Media Trends Report is based on survey data collected from the public between June and September 2025 In 2026, it’s the search engine, the shopping aisle, the validation tool, and increasingly… the customer service desk. With 10+ years of experience writing and editing across in-house and agency roles, Carlos blends content strategy, SEO, and AI to help marketers stay ahead of an evolving search landscape. Sign up for Semrush today to build and improve your conversion funnel.

Although influencer marketing can be used at every stage of the funnel, it’s particularly impactful for creating awareness. The goal of this content is to present the problem the lead might have, explain how they can solve it, and naturally introduce your brand or product as part of the solution. According to a survey, 64% of marketers say content marketing is most effective at the top of the funnel. In the lower funnel, you measure conversion rate, customer acquisition cost (CAC), return on ad spend (ROAS), and sales volume to evaluate how effectively you’re closing deals.